John Barleycorn Society

Spirits writers, marketers and designers are among the most influential forces in the spirits industry. Their opinions, ideas and creative talents inform and influence consumer perceptions and buying decisions.

The John Barleycorn Society was started by a group of spirits journalists seeking to honor excellence in all facets of the industry. The journalists spent several years creating a comprehensive competition that became the John Barleycorn Awards.

An elite team of authoritative and influential spirits journalists was selected to administer the flagship component of the Awards, a blind tasting competition destined to become the preeminent arbitrator of spirits taste, quality and character.


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