Celebrity sighting!

Barleycorn Society member Fred Minnick recently made an appearance on the Today Show, where he opened up on how therapy saved his life and even helped him find his palate. Fred struggled a bit after the war in Iraq, where he credits a new found passion for bourbon for getting his life back on track. He goes on to say “… bourbon helped save my life, and that is true. Studying, telling its story and tasting bourbon gave me purpose when my life felt hollow. I still see a therapist, because war demons don’t go away; you learn to cope. Taste mindfulness changed the game for my recovery. That is what worked for me.”

Congratulations Fred.

Spirits writers, marketers and designers are among the most influential forces in the spirits industry. Their opinions, ideas and creative talents inform and influence consumer perceptions and buying decisions. The John Barleycorn Society was started by a group of spirits journalists seeking to honor excellence in all facets of the industry. The journalists spent several years creating a comprehensive competition that became the John Barleycorn Awards. An elite team of authoritative and influential spirits journalists was selected to administer the flagship component of the Awards, a blind tasting competition destined to become the preeminent arbitrator of spirits taste, quality and character.