Just in time for Saint Paddy's festivities, Roe & Co Irish Whiskey is launching its "Dublin' Up Cocktail Challenge."

Starting today, a duo of at-home bartenders can team up to win an insane trip to Dublin* by putting a creative spin on a classic cocktail. In addition to scoring a $10,000 travel voucher for an excursion to Ireland, where you will tour the Roe & Co distillery with Master Distiller Lora Hemy and be treated to an immersive cocktail session, the top cocktail will be featured as Roe & Co’s signature cocktail for the St. Paddy’s run in 2024. How’s that for bragging rights?

To enter, anybody 25+ can post a photo or video featuring your cocktail (made with Roe & Co of course) and hashtag #DublinUpCocktailContest. The contest runs until May 1, so there is plenty of time to perfect your concoction, and the winners will be named on World Whiskey Day, May 20.


"This is a super exciting competition where we encourage creativity in making cocktails, and we can't wait to see what people will come up with. We hope to teach people to come up with drinks they will enjoy over and over again either at home or in bars."

—Lora Hemy, Master Distiller, Roe & Co Irish Whiskey.

*Contest Rules

Open only to legal u.S. Residents, 25 years of age or older, who reside in one (1) of the following states: california, connecticut, district of columbia, illinois, maryland, massachusetts, michigan, new hampshire, new jersey, new york state, north carolina, ohio or rhode island (collectively, “eligible area”). Void elsewhere and where prohibited or restricted by law.

Spirits writers, marketers and designers are among the most influential forces in the spirits industry. Their opinions, ideas and creative talents inform and influence consumer perceptions and buying decisions. The John Barleycorn Society was started by a group of spirits journalists seeking to honor excellence in all facets of the industry. The journalists spent several years creating a comprehensive competition that became the John Barleycorn Awards. An elite team of authoritative and influential spirits journalists was selected to administer the flagship component of the Awards, a blind tasting competition destined to become the preeminent arbitrator of spirits taste, quality and character.